Back to school presented a fantastic opportunity to engage our collegiate eaters, and help them skip the cafeteria in favor of significantly better eats. Fridge too full of beer to hold food? We got you. Exploded your microwave? Order Uber Eats! I was surprised how hard it was to stage a soupy explosion.
With a mix of lifestyle and studio shots, we caught eyes on campus and engaged new eaters. We expanded the campaign beyond social to paid media and owned channels for a significant rise in on-campus orders as school came back into session.
Role: Creative Lead, Art Director, Designer, Illustrator
CD - Chris Brown
AD- Whitney Hanson
CW - Sam Holler
P - Kelly Small
PH - The Werehaus
FS - Tiffany Yeh