We brought the outside in for REI’s Evrgrn brand with an influencer experience that turned a beautiful San Francisco flat into the perfect glamping site. I designed the print and social materials, helped with the execution of the actual space, photographed the Evrgrn elements, and built (carved? planted?) the living Evrgrn logo.
The result? 10,000+ posts from fans and 1.3 million engagements across social platforms, as well as over 65.4+ million total impressions and an epic bump in sales of Evrgrn products to the outdoorsy and the not-so-outdoorsy too.
Role: Art Director, Designer, Photographer, Living Logo Maker
GCD - Michelle Franzoia
SAD - Olga Montserrat
AD - Whitney Hanson
CW - Amy Winston
P - Kirsten Golden