I concepted and designed numerous posts for Sunkist, showcasing the delight of citrus fruit on Facebook, Twitter and Pinterest. Leaning into the power of recipes on Pinterest, we focused on an infographic style and getting creative with the visuals to keep them from feeling too much like brand marketing, and more like a beautiful recipe that you’d actually use. This sparked a massive move from the brand towards the Pinterest platform as one where they could show up and join the conversation.
On Facebook and Twitter, we played with the fruit itself in different ways for eye-catching posts that increased user interaction 5x. From concept, to styling the shots, taking the photos and retouching for delivery, the execution was scrappy but strong and led to top performing posts for the brand.
Role: Art Director, Designer, Photographer, Fruit Ninja
GCD - Michelle Franzoia
ACD - Kate Shay
AD - Whitney Hanson
CW - Jenn Schmuckler, Ross Viator